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Beiersdorf

Germany
FMCG
10'000+
About

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

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Beiersdorf ·

Why do even large companies fail? Definitely not because they are not innovative - but rather because they are either not innovative in the right fields or they are simply too cautios. "Death by Daily Business" is the most common cause for juggernauts to fall. But how could that be prevented? In this talk, we will discuss one possible approach which combines startup and technology scouting in adjacent and distant business sectors, looking at different data points and developments to draw some non-obvious conclusions for the future and finally using the whole innovation landscape to ensure future growth through rigid portfolio management.

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