English

Join us for an engaging hour of exploration into the world of Market & Consumer Research in the FMCG industry. Discover the role of an Analytics and Insights Manager at P&G, uncovering the psychology behind shopper behavior. Gain valuable insights and explore the power of data-driven strategies that shape the future of FMCG. Don't miss this opportunity to delve into the captivating world of analytics and insights!

Germany

Business administration and economics

Computer science

Finance

Marketing

Mathematics

Psychology

Sociology

Bachelor

Master

A day in the life of an Analytics & Insights Manager & Shopper Psychology 

FMCG

From its foundation 185 years ago as a soap and candle start-up, P&G today is a leading consumer goods company. We are home to iconic, trusted brands that touch 5 billion consumers worldwide and make life a little bit easier in small but meaningful ways.

We want you to bring your insight, creativity, and passion to join our dedicated teams who have helped us grow into a global company. 

Our people are our greatest asset: with our philosophy of promotion from within, we place strong emphasis on employee development and are committed to finding and fostering world-class talent. Learn from our inspiring leaders, shape our supportive and welcoming culture, and place your personal development at the core of your work!

“Even though you have the responsibility to do things right, you still have people helping you through this process until you can really run alone.” Many feel isolated at work, like no one cares and they can't ask for help. Egle learned from day one that P&G was different. Watch her story to hear more about her experience as part of the P&G family!

Day 1 at P&G

Join this session for some valuable insights on Shopper Behavior and Shopper Psychology providing feedback for everyone on our daily purchasing decisions. 
Apart from that, we will bring some thought-provoking pictures/stories that (hopefully 😉) initiate an exciting discussion among the speakers and the participants. 
Finally, we will give you a brief introduction of P&G and its Analytics & Insights department as well as a brief introduction of the speakers and some projects they have been working on.  

Tician Baranyai