J&J improves its graduate programme reach with CareerFairy’s live streams.
Generation Z have done it again. J&J internal statistics show that the next generation of talent prefer virtual as their first touchpoint with a future employer. In search for an optimal tool of interactive virtual events, J&J found CareerFairy and quickly scaled their graduate programme promotion across Germany with positive effects beyond its borders.
289
Registrations
141
Talent Pool
2
Number of live streams
Challenges
Efficient response to paradigm shift in recruiting Gen Z talent
Previously, a lot of travel for recruiters and business stakeholders was an inevitable part of recruiting university talent. But it has changed fast and Johnson & Johnson are a company that runs several Graduate and Traineeship Programmes needed to adapt to the change, finding optimum ways of getting in touch with future talent.
Manageable transition from physical to virtual events
To promote graduate programmes to future medtech and pharma talent, Johnson & Johnson university recruiters were facing a lot of unknowns. The goal of transitioning to virtual campus events was clear, but the best tools were still to be found.
Reach more universities and more diverse talent
The Johnson & Johnson team was looking for a balance between quality and quantity; between the target audience, and a large and sufficiently diverse talent pool.
Our internal statistical data shows that live streams have a positive impact on the recruiting results. We are planning to hold more live streams in the future and to pivot into recruiting directly using CareerFairy’s direct integrations with our ATS - Taleo.
Vyara Tatarska
Solutions
Network of universities and targeting
CareerFairy has its roots in Switzerland, reaching into Europe, and now especially throughout the length and breadth of Germany.
To promote 2 graduate programmes - future leaders of pharmaceuticals and the clinical consultant programme (medtech business), Johnson & Johnson has been training the talent, now for over two years.
Previously, a lot of travel for recruiters and business stakeholders was an inevitable part of recruiting university talent. Now it takes 2 hours to log on and hold a live stream. Physical careerfair. Digital tools always reach more people, and not only those that were targeted.
Complete and interactive tool for virtual events
The strategy is to approach the new generation in the digital sphere. Previously, focus used to be regional. Nowadays, people are more off-site and Johnson & Johnson wanted to expand the reach, not only to where offices are geographically concentrated but also to opportunities spread throughout the country.
Complimentary Features
After each live stream, the Johnson and Johnson team looks at data on the platform. It provides a useful insight into who participated, how they found the live stream and even links their LinkedIn profile to the talent pool. Since Johnson & Johnson have organised several live streams over a longer period of time, it is easy to compare results between live teams, form an overview of trends and plan future actions.
Another feature of the platform that the Johnson & Johnson team uses every time is ‘Feedback from participants’ to improve next events.
What students think about CareerFairy
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