Extracting value out of Data Data is believed to be one of the most valuable assets to some of world’s most valuable companies, yet the value of the data asset is nowhere to be seen directly on the companies’ financial statement. This hinders many companies ability to effectively manage the data asset and extract value from it in a measurable way. In PwC, we solve this problem by introducing a framework that enables companies to understand, measure and improve the value of their data asset.
