Discover Innovation @ NIVEA (a Beiersdorf brand)Why do even large companies fail? Definitely not because they are not innovative - but rather because they are either not innovative in the right fields or they are simply too cautios. "Death by Daily Business" is the most common cause for juggernauts to fall. But how could that be prevented?
In this talk, we will discuss one possible approach which combines startup and technology scouting in adjacent and distant business sectors, looking at different data points and developments to draw some non-obvious conclusions for the future and finally using the whole innovation landscape to ensure future growth through rigid portfolio management.
